Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial ... Read More
Building and maintaining strong relationships with customers has become a cornerstone of business success. Effective customer relationship management (CRM) helps organizations enhance loyalty, satisfaction, and profitability. Customer Relationship Management Fundamentals provides an introduction to CRM concepts, systems, and applications. The book discusses data-driven marketing, customer segmentation, and relationship-building strategies across multiple channels. It also explores the role of digital tools and artificial intelligence in personalizing customer experiences. Blending theory with practical insights, it offers readers a comprehensive understanding of how CRM supports long-term value creation and customer-centric business models. Read Less
Add this copy of Customer Relationship Management Fundamentals to cart. $113.70, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2026 by MP-ARC Arcler Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Customer Relationship Management Fundamentals to cart. $164.32, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2026 by Toronto Academic Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 498 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Customer Relationship Management Fundamentals to cart. $165.98, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2026 by Toronto Academic Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 498 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Customer Relationship Management Fundamentals to cart. $179.05, new condition, Sold by Kennys.ie rated 5.0 out of 5 stars, ships from Galway, IRELAND, published 2026 by Toronto Academic Press.
Add this copy of Customer Relationship Management Fundamentals to cart. $152.28, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2026 by Toronto Academic Press.
Add this copy of Customer Relationship Management Fundamentals to cart. $167.65, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2026 by Toronto Academic Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 498 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Customer Relationship Management Fundamentals to cart. $169.27, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2026 by Toronto Academic Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 498 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
