The first book to turn database technology into a direct marketing weapon--from one of America's most successful consultants and business writers. He reveals how direct marketers can profit by harnessing the astonishing power of database technology's most basic functions and most sophisticated techniques.
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The first book to turn database technology into a direct marketing weapon--from one of America's most successful consultants and business writers. He reveals how direct marketers can profit by harnessing the astonishing power of database technology's most basic functions and most sophisticated techniques.
Read Less
Add this copy of Databased Marketing to cart. $11.92, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1992 by Wiley.
Add this copy of Databased Marketing to cart. $14.99, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1992 by Wiley.
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Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Databased Marketing to cart. $40.94, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1992 by Wiley.
