A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs ...
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A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumers needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrows strategies, marketers will be able to connect more effectively with consumersdriving profit and success across the organization.
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Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $28.14, new condition, Sold by Kennys.ie rated 5.0 out of 5 stars, ships from Galway, IRELAND.
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New. 2014. 1st Edition. Hardcover. Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. Num Pages: 224 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 21. Weight in Grams: 416......We ship daily from our Bookshop.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $8.68, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2014 by Jossey-Bass.
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Good. All pages and cover are intact including the dust cover if applicable. Spine may show signs of wear. Pages may include limited notes and highlighting. May include From the library of labels. Shrink wrap dust covers or boxed set case may be missing. Item may be missing bundled media.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $10.99, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2014 by Jossey-Bass.
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Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $12.16, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES.
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Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $14.00, good condition, Sold by Goodwill Southern California rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 2014 by Jossey-Bass.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $18.99, very good condition, Sold by Russell Books rated 5.0 out of 5 stars, ships from Victoria, BC, CANADA.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $8.67, very good condition, Sold by Greenworld Books rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2014 by Jossey-Bass.
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Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid nice copy to enjoy.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $8.67, good condition, Sold by Greenworld Books rated 4.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 2014 by Jossey-Bass.
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Good condition. It may show normal signs of use such as light writing highlighting or library markings but all pages are intact and the book is fully readable. A solid complete copy that's ready to enjoy.
Add this copy of Decoding the New Consumer Mind: How and Why We Shop and to cart. $13.99, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES.
