On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows ...
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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move
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Add this copy of Designing With Data: Improving User Experience With a/B to cart. $9.35, very good condition, Sold by Greener Books rated 5.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2016 by O'Reilly.
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New. Amazon, Netflix, Google, and Facebook have used data-driven design techniques to improve the user experience of their consumer products. With this book, you'll learn how improve your design decisions through data-driven A/B testing, and how you can apply this process to everything from small design tweaks to large-scale UX concepts. Num Pages: 300 pages. BIC Classification: UYZG. Category: (P) Professional & Vocational. Dimension: 229 x 152...2017. 1st Edition. Paperback.....We ship daily from our Bookshop.
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Cover may have light wear pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
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