Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing". Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" ...
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Digital Marketing is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital marketing and seven chapters focused on how to use marketing theory and concepts, in combination with digital marketing tools, to "do digital marketing". Relevant chapters designed to engage students through "Thinking about Global Digital Marketing", "Legal and Ethical Issues", "Privacy and Security Considerations" and "Value Creation". Designed to support multiple teaching formats through McGraw Hill's Connect with personalized reading experience of SmartBook, variety of test bank questions to reinforce application and Application-Based Activities to challenge critical thinking and problem-solving skills in real-world scenarios.
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Add this copy of Digital Marketing: 2025 Release Ise to cart. $76.46, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by McGraw-Hill Education.
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