As Chairman of Foote, Cone & Belding, one of the largest direct marketing operations in the world, Freeman Gosden knows what succeeds in direct marketing and what fails--and why. In this book, he shares the principles and techniques that have helped his agency--and his agency's clients--climb to the top. Read More
As Chairman of Foote, Cone & Belding, one of the largest direct marketing operations in the world, Freeman Gosden knows what succeeds in direct marketing and what fails--and why. In this book, he shares the principles and techniques that have helped his agency--and his agency's clients--climb to the top. Read Less
Add this copy of Direct Marketing Success to cart. $17.29, fair condition, Sold by Ladylisabooks rated 4.0 out of 5 stars, ships from Chester, , UNITED KINGDOM, published 1985 by Wiley, John & Sons.
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Used: Acceptable. Paperback in average to good condition. Small water stain from page 155 to end, does not effect reading. For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist. This book discusses the unique strategies needed to improve direct marketing techniques and clarifies the differences between direct marketing and conventional advertising. It explains the dynamics of proven successful strategies which readers can apply to each situation. The reader learns how to establish certain formulae and principles in direct marketing by measuring the responses generated by advertisements, phone solicitations and mailings.
Add this copy of Direct Marketing Success: What Works and Why (Wiley to cart. $11.19, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 1985 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why to cart. $10.69, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1989 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why (Wiley to cart. $12.18, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1985 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why to cart. $31.27, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1989 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why (Wiley to cart. $41.10, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1985 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why to cart. $52.10, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1989 by Wiley.
Add this copy of Direct Marketing Success: What Works and Why (Wiley to cart. $70.95, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1985 by Wiley.
