"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS--AND DISCOVER . . .HOW RISKY IS IT, REALLY? International risk expert David Ropeik ...
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"Clear, balanced, and lively." -- Steven Pinker, bestselling author of How the Mind Works ARE YOU AFRAID OF THE "RIGHT" RISKS? Do you worry more about radiation from nuclear power or from the sun? Are you more afraid of getting cancer than heart disease? Are you safer talking on your cell phone or using a hands-free device when you drive? Do you think global warming is a serious threat to your health? GET THE FACTS BEHIND YOUR FEARS--AND DISCOVER . . .HOW RISKY IS IT, REALLY? International risk expert David Ropeik takes an in-depth look at our perceptions of risk and explains the hidden factors that make us unnecessarily afraid of relatively small threats and not afraid enough of some really big ones. This read is a comprehensive, accessible, and entertaining mixture of what's been discovered about how and why we fear--too much or too little. It brings into focus the danger of The Perception Gap: when our fears don't match the facts, and we make choices that create additional risks. This book will not decide for you what is really risky and what isn't. That's up to you. HOW RISKY IS IT, REALLY? will tell you how you make those decisions. Understanding how we perceive risk is the first step toward making wiser and healthier choices for ourselves as individuals and for society as a whole. TEST YOUR OWN "RISK RESPONSE" IN DOZENS OF SELF-QUIZZES!
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Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $12.98, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Good. Glued binding. Cloth over boards. With dust jacket. 288 p. Contains: Unspecified, Line drawings, black & white. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of How Risky is It, Really? : Why Our Fears Don't Always to cart. $22.36, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of How Risky Is It, Really?: Why Our Fears Don't Always to cart. $26.89, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2010 by McGraw-Hill Companies.
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Fine. Glued binding. Cloth over boards. With dust jacket. 288 p. Contains: Unspecified, Line drawings, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of How Risky Is It, Really?: Why Our Fears Don't Always to cart. $30.53, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2010 by McGraw-Hill Companies.
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Seller's Description:
Fine. Glued binding. Cloth over boards. With dust jacket. 288 p. Contains: Unspecified, Line drawings, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
