Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real ... Read More
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples -Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout -Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution. -New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video Library Read Less
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $19.99, fair condition, Sold by buymorebooks rated 5.0 out of 5 stars, ships from Madison, AL, UNITED STATES, published 2021 by McGraw-Hill Interamericana de España S. L.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Size: 8x1x10; This book is an international edition but contains the same content as the student edition. Above average condition! Affordable option that will get you through the class!
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $37.75, very good condition, Sold by CampusBear rated 5.0 out of 5 stars, ships from Coppell, TX, UNITED STATES, published 2021 by McGraw Hill.
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $45.16, very good condition, Sold by CampusBear rated 5.0 out of 5 stars, ships from Coppell, TX, UNITED STATES, published 2021 by McGraw Hill.
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $68.45, good condition, Sold by Jenson Books Inc rated 5.0 out of 5 stars, ships from Logan, UT, UNITED STATES, published 2021 by McGraw Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
The item is in good condition and works perfectly, however it is showing some signs of previous ownership which could include: small tears, scuffing, notes, highlighting, gift inscriptions, and library markings.
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $22.07, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2020 by McGraw Hill.
Add this copy of Ise Advertising and Promotion: an Integrated Marketing to cart. $22.07, fair condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2020 by McGraw Hill.
Add this copy of ISE Advertising and Promotion: An Integrated Marketing to cart. $39.79, good condition, Sold by BGV Books LLC rated 5.0 out of 5 stars, ships from Murray, KY, UNITED STATES, published 2020 by McGraw-Hill Education.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Ex-library. Exact ISBN match. Immediate shipping. No funny business. Contains: Illustrations. Includes illustrations. Intended for college/higher education audience.
Add this copy of Advertising and Promotion: an Integrated Marketing to cart. $55.25, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 2020 by McGraw-Hill Education.
