The book examines how advertising of meat products persuades consumers, combining semiotic, rhetorical and stylistic perspectives. It is structured in three parts. The first part traces the historical evolution of commercial language, from antiquity to contemporary digital media, and clarifies the distinctions between language, discourse and text. It also explores the symbolism of natural elements and the psychological meanings of colours, highlighting their role in shaping persuasive messages.The second part focuses on ...
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The book examines how advertising of meat products persuades consumers, combining semiotic, rhetorical and stylistic perspectives. It is structured in three parts. The first part traces the historical evolution of commercial language, from antiquity to contemporary digital media, and clarifies the distinctions between language, discourse and text. It also explores the symbolism of natural elements and the psychological meanings of colours, highlighting their role in shaping persuasive messages.The second part focuses on advertising rhetoric and stylistics, analysing the Aristotelian triad of ethos, logos and pathos, together with figures of speech such as metaphor, anaphora and personification.The final part presents the main conclusions and practical recommendations, emphasising the importance of authentic brand storytelling and adapting messages to different consumer groups. Based on a survey of 128 respondents, the book shows that effective advertising combines engaging visuals with clear language, builds trust and aligns symbolic elements with the values of the target audience.
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Add this copy of In Praeda Verborum to cart. $119.72, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2026 by LAP Lambert Academic Publishing.
Add this copy of In Praeda Verborum to cart. $119.72, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2026 by Edizioni Sapienza.
Add this copy of In Praeda Verborum to cart. $125.37, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2026 by Editions Notre Savoir.
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Add this copy of In Praeda Verborum to cart. $127.77, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2026 by Editions Notre Savoir.
Add this copy of In Praeda Verborum to cart. $128.78, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2026 by Verlag Unser Wissen.
