Innovation Through Understanding sm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how ...
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Innovation Through Understanding sm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for . Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games . Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start . Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
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Add this copy of Innovation Games: Creating Breakthrough Products to cart. $24.64, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by Addison-Wesley Professional.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9780321437297.
Add this copy of Innovation Games, Creating Breakthrough Products to cart. $32.00, very good condition, Sold by Collins Books rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2007 by Addison-Wesley.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $10.21, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Addison-Wesley Professional.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $10.21, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by Addison-Wesley Professional.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $10.21, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Addison-Wesley Professional.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $10.21, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Addison-Wesley Professional.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $10.21, fair condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2006 by Addison-Wesley Professional.
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2006 by Addison-Wesley Professional.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Innovation Games: Creating Breakthrough Products to cart. $18.99, very good condition, Sold by Russell Books rated 5.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2006 by Addison-Wesley Professional.
