Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns. The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text.
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Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $67.65, new condition, Sold by Express_Books rated 5.0 out of 5 stars, ships from New Castle, DE, UNITED STATES, published 2021 by Pearson.
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Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $78.87, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2021 by Pearson.
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Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
Add this copy of Integrated Advertising, Promotion, and Marketing to cart. $97.35, good condition, Sold by greenway rated 5.0 out of 5 stars, ships from Chattanooga, TN, UNITED STATES, published 2021 by Pearson.
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