The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of ""magnetic service"" that turns casual customers into ...
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The ideal customer defends, champions, forgives, and commits to a company or brand for the long term - but how can a business create such long-lasting loyalty? Chip and Bilijack Bell explain how in Magnetic Service, based on examples of real companies who have done just that. Written in a lively, accessible style, the book shows that loyalty comes not from allegiance to a product but from compelling experiences. Using case studies, the authors explain the concept of ""magnetic service"" that turns casual customers into loyal and enduring fans. The book unlocks the seven secrets of this phenomenon, from ""Focus on Customer Hopes, Not Just Needs"" to ""Add 'Charisma' to the Mix"" to ""Empower Customers Through Comfort.""
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Add this copy of Magnetic Service: Secrets for Creating Passionately to cart. $8.99, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2006 by Berrett-Koehler Publishers, Incorporated.
Add this copy of Magnetic Service: Secrets of Creating Passionately to cart. $10.70, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets for Creating Passionately to cart. $13.41, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets for Creating Passionately to cart. $19.40, new condition, Sold by Letusbegin rated 5.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 2006 by Berrett-Koehler Publishers.
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New. Size: 8x5x0; New Paperback! Pristine unmarked pages, may have very slight warehouse wear, no remainder marks, still a great buy straight from warehouse, sealed in plastic, exact artwork as listed,
Add this copy of Magnetic Service: Secrets of Creating Passionately to cart. $24.06, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2003 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets of Creating Passionately to cart. $24.55, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2003 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets for Creating Passionately to cart. $35.88, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2006 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets of Creating Passionately to cart. $42.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets for Creating Passionately to cart. $57.46, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2006 by Berrett-Koehler Publishers.
Add this copy of Magnetic Service: Secrets of Creating Passionately to cart. $73.22, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2003 by Berrett-Koehler Publishers.
