Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Rolnicki. Based on case studies and real-life experience, he explains the complexities of managing multiple channels--distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. Read More
Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Rolnicki. Based on case studies and real-life experience, he explains the complexities of managing multiple channels--distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. Read Less