Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Read Less
Add this copy of Marketing Channels: a Management View to cart. $23.79, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2013 by South-Western College Pub.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 9780538477604.
Add this copy of Marketing Channels: a Management View to cart. $65.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by Thomson South-Western.
Add this copy of Marketing Channels: a Management View to cart. $99.69, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by Thomson South-Western.
