This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating ...
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This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
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Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.57, very good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.57, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.57, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.57, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.57, fair condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2017 by Red Globe Press.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $10.99, good condition, Sold by Upward bound books rated 5.0 out of 5 stars, ships from Valrico, FL, UNITED STATES, published 2017 by Red Globe Press.
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Good. Gently used with light wear to the cover corners or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailer-Monday through Friday excluding weekends and holidays.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Red Globe Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Marketing Strategy to cart. $12.70, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2017 by Red Globe Press.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $13.23, poor condition, Sold by The Book Cellar rated 5.0 out of 5 stars, ships from Nashua, NH, UNITED STATES, published 2017 by Red Globe Press.
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Poor. Size: 9x0x7; Has heavy shelf & corner wear, but still a good reading copy. Has slight water damage that does not affect readability of the book. Over 1, 000, 000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Add this copy of Marketing Strategy: Based on First Principles and Data to cart. $13.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2017 by Red Globe Press.
