The author of this book, Mark McCormack, is an entrepreneur and a pioneer of the sports marketing industry. In this title he takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell". It shows how to assess where one is in the sales process, and warns of the seven sins of salemanship. It concludes with a ...
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The author of this book, Mark McCormack, is an entrepreneur and a pioneer of the sports marketing industry. In this title he takes the reader step-by-step through the basic components of a sale. He describes how to identify a customer, reach the customer and persuade the customer to buy. The book deals with the obstacles to selling - fear, ignorance and sloth - and shows why everyone was "born to sell". It shows how to assess where one is in the sales process, and warns of the seven sins of salemanship. It concludes with a chapter in "test" form so that readers can monitor their own progress. Mark McCormack is also the author of "MacCormack on Negotiating" and "What They Don't Teach You at Harvard Business School".
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Add this copy of McCormack on Selling to cart. $79.83, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by RANDOM HOUSE BUSINESS BOOKS.
Add this copy of McCormack on Selling to cart. $103.01, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1996 by Arrow Books.
Add this copy of McCormack on Selling to cart. $117.92, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1995 by RANDOM HOUSE BUSINESS BOOKS.
Add this copy of McCormack on Selling to cart. $146.05, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1996 by Arrow Books.
