As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic ...
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As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips, Greta Garbo's face and household detergents via a series of essays. The essays themselves became cultural icons, and the book became a cult object. It is now studied on many courses in higher education as an emblematic text of post-war French culture, and as the precursor of the late-20th-century preoccupation with the language of signs and gestures in mass culture.
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Add this copy of Mythologies to cart. $76.25, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2014 by POINTS.
Add this copy of Mythologies to cart. $79.00, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by POINTS.
Add this copy of Mythologies (French Edition) to cart. $199.32, new condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2014 by Contemporary French Fiction.
Add this copy of Mythologies: Complete Edition to cart. $159.01, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by Hill and Wang.
Add this copy of Mythologies to cart. $140.78, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2010 by SEUIL.
Add this copy of Mythologies to cart. $10.72, new condition, Sold by Dymphna's Archive, ships from Newhaven, EAST SUSSEX, UNITED KINGDOM, published 2009 by Vintage Classics.
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New. Trade paperback (US). Glued binding. 208 p. Audience: General/trade. Product details Paperback: 208 pages ISBN-10: 0099529750 ISBN-13: 978-0099529750 Product Dimensions: 12.95 x 1.35 x 19.76 cm Publisher: Vintage Classics; Revised Edition (3 Sept. 2009) Language: English 'Barthes' purpose is to tear away masks and demystify the signs, signals and symbols of the language of mass culture' The Times In this magnificent and often surprising collection of essays Barthes explores the myths of mass culture. Taking subjects as diverse as wrestling, films, plastic and cars, Barthes elegantly deciphers the symbols and signs embedded deep in familiar aspects of modern life, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour. This early classic of semiotics from one of France's greatest thinkers may irrevocably change the way you view the world around you.
Add this copy of Mythologies to cart. $11.80, new condition, Sold by Kennys.ie rated 5.0 out of 5 stars, ships from Galway, IRELAND, published 2009 by Vintage Classics.
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New. 2009. Revised. paperback. A collection of essays that explores the myths of mass culture. It deciphers the symbols and signs embedded deep in familiar aspects of modern life, unmasking the hidden ideologies and meanings which implicitly affect our thought and behaviour. Translator(s): Lavers, Annette. Num Pages: 208 pages. BIC Classification: CFG; HPK. Category: (G) General (US: Trade). Dimension: 198 x 129 x 14. Weight in Grams: 158......We ship daily from our Bookshop.
Add this copy of Mythologies to cart. $12.84, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2009 by Vintage Classics.
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New. Trade paperback (US). Glued binding. 208 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Mythologies to cart. $14.77, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2009 by Vintage Publishing.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Mythologies to cart. $14.90, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2009 by Vintage Classics.
This book is a collection of essays on popular culture written by Barthes in the late 1950's. It doesn't feel dated, though; everything he says makes perfect sense. The general gist of the work is that blatantly political images are presented in such a way that their implications seem like natural fact, rather than as a social construct. "Myth is depoliticized speech," Barthes says; not speech without political intent but stripped of any appearance of political intent. Therein lies its danger.
The work itself consists of several essays on various topics ranging from wrestling and popular movies to the presentations of food and toys. These give the reader a view into Barthes's method of critique. They are also quite often funny; theory doesn't have to be tedious. The final essay, "Myth Today", elaborates on the method of analysis that Barthes uses. It will change the way you look at the world, almost guaranteed.
