"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In fact, the book claims that there is no reputation outside of the relationship and, as a result, public relations as a relationship management function is actually the reputation managing function! Armed with this knowledge, future ...
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"The main claim of this book is the focus of public relations on building and maintaining organizational reputation. While talking about such terms as identity, image, and reputation, the book defines reputation as the product of relationships that various publics have with the organization. In fact, the book claims that there is no reputation outside of the relationship and, as a result, public relations as a relationship management function is actually the reputation managing function! Armed with this knowledge, future managers will be able to rely on strategic public relations to build and maintain reputations no matter what kind of organizations they lead - corporate reputations, non-profit reputations, and government reputations"--
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Add this copy of Organizational Reputation Management: A Strategic to cart. $48.03, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2024 by Wiley-Blackwell.
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Add this copy of Organizational Reputation Management: a Strategic to cart. $107.98, new condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2024 by Wiley-Blackwell.
Add this copy of Organizational Reputation Management: a Strategic to cart. $107.98, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2024 by Wiley-Blackwell.
