The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
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The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
Read Less
Add this copy of Promotional Strategy: Managing the Marketing to cart. $17.57, like new condition, Sold by Jenhams rated 5.0 out of 5 stars, ships from Dundee, UNITED KINGDOM, published 1994 by McGraw-Hill Education (ISE Editi.
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Seller's Description:
Fine unused condition, very slight softening to base spine. This book is in stock now, in our UK premises. Photos of our books are available on request (the pictures you see on Alibris are NOT our own).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $17.67, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1994 by Mcgraw-Hill Education (Ise Editions).
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1300grams, ISBN: 9780071141741.
Add this copy of Promotional Strategy: Managing the Marketing to cart. $57.47, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 1994 by McGraw-Hill Education (ISE Editions).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $58.04, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 1994 by McGraw-Hill Education (ISE Editions).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $64.52, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 1994 by Richard D Irwin.
Add this copy of Promotional Strategy: Managing the Marketing to cart. $66.84, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1994 by McGraw-Hill Education (ISE Editions).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $66.84, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1994 by McGraw-Hill Education (ISE Editions).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $67.21, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 1994 by McGraw-Hill Education (ISE Editions).
Add this copy of Promotional Strategy: Managing the Marketing to cart. $14.27, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1991 by Irwin Professional Publishing.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780256082043.
Add this copy of Promotional Strategy: Managing the Marketing to cart. $12.95, good condition, Sold by red rover do over rated 5.0 out of 5 stars, ships from luxemburg, WI, UNITED STATES, published 1990 by McGraw-Hill Companies.
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Seller's Description:
Good. No dust jacket. Highlighting/underlining. small amount of underlining in pen. Sewn binding. Paper over boards. 753 p. Irwin Series in Marketing. Audience: General/trade.
