Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic ... Read More
Primarily using Public Relations Society of America award-winning cases, "Public Relations Cases" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Read Less
Add this copy of Public Relations Cases to cart. $15.25, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Cengage Learning.
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Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Teacher or instructor edition.
Add this copy of Public Relations Cases to cart. $17.66, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2012 by Cengage Learning.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Public Relations Cases to cart. $17.97, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by Cengage Learning.
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Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of Public Relations Cases to cart. $17.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $21.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $23.68, fair condition, Sold by Evergreen Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases (9th Edition) to cart. $37.00, very good condition, Sold by Book Dispensary rated 5.0 out of 5 stars, ships from Sanborn, NY, UNITED STATES, published 2012 by Cengage Learning.
Add this copy of Public Relations Cases to cart. $41.86, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by Cengage Learning.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
