In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will ...
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In his inimitable style, Dutch architect Rem Koolhaas presents his designs for Prada Stores in New York, Los Angeles and San Francisco. Beginning with the proposition that "indefinite expansion represents a crisis... it spells the end of the brand as a creative enterprise," Koolhaas suggests an alternative: "expansion can also be used for a permanent redefinition of the brand...the epicenter store becomes a device that renews the brand by counteracting and destabilizing any received notion of what Prada is, does, or will become." Koolhaas proceeds to consider general ideas of brand, expansion, tourism and workspace, before launching into the specifics of his designs for the three locations. The book concludes with the plans he developed for the use of in-store technology, expanding the usual definitions of architecture and design. This volume is chock full of images: photographs, drawings, graphs, charts, all of the visual information that Koolhaas has become known for through such books as S, M, L, XL and Mutations . In Projects for Prada Part 1 his working methods for this unique design job are presented in great depth.
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Add this copy of Projects for Prada Part 1 to cart. $151.20, good condition, Sold by Hawking Books rated 5.0 out of 5 stars, ships from Edgewood, TX, UNITED STATES, published 2001 by Fondazione Prada.
Add this copy of Projects for Prada Part 1 to cart. $154.50, good condition, Sold by Salish Sea Books rated 5.0 out of 5 stars, ships from Bellingham, WA, UNITED STATES, published 2001 by Fondazione Prada.
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Seller's Description:
Good+; Softcover; Clean covers with minor shelfwear and edgewear and one reading-crease to the middle of the spine; Unblemished textblock edges; The endpapers and text pages are all clean and unmarked; The binding is excellent with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5"-9.75" tall); 3.5 lbs; Red and blue covers with title in white lettering; 2001, Fondazione Prada; 600 pages; "Projects for Prada Part 1, " by Patrizio Bertelli.
Add this copy of Rem Koolhaas: Projects for Prada Part 1 to cart. $151.69, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by Fondazione Prada.
Add this copy of Projects for Prada Part 1 to cart. $153.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by Fondazione Prada.
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Add this copy of Projects for Prada Part 1 to cart. $230.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Fondazione Prada.
