In an increasingly Internet-focused world, online reputation, from number of Twitter followers to shopping habits, has become a new form of currency--and both consumers and companies are cashing in
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In an increasingly Internet-focused world, online reputation, from number of Twitter followers to shopping habits, has become a new form of currency--and both consumers and companies are cashing in
Read Less
Add this copy of Reputation Economics to cart. $27.06, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2013 by St. Martins Press-3PL.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Reputation Economics: Why Who You Know is Worth More to cart. $5.93, new condition, Sold by Pumpkin Wholesale Ltd rated 4.0 out of 5 stars, ships from Abingdon, Oxon, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers-Where Carnival Cruise Lines are offering free upgrades based on a Klout score-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online-Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
Add this copy of Reputation Economics: Why Who You Know is Worth More to cart. $6.59, new condition, Sold by Pumpkin Wholesale Ltd rated 4.0 out of 5 stars, ships from Abingdon, Oxon, UNITED KINGDOM, published 2013 by Palgrave Macmillan.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already. Welcome to the age of Reputation Economics: -Where Avis is currently discounting car rentals based on Twitter followers-Where Carnival Cruise Lines are offering free upgrades based on a Klout score-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online-Where Klout scores are being used to vet job applications The value of individual reputation is already radically changing the way business is done.
Add this copy of Reputation Economics to cart. $36.93, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2013 by St. Martin's Press.
Add this copy of Reputation Economics: Why Who You Know is Worth More to cart. $19.43, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2013 by St. Martin's Press.
Add this copy of Reputation Economics to cart. $35.17, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2013 by St. Martin's Press.
Add this copy of Reputation Economics to cart. $39.54, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2013 by St. Martins Press-3PL.
