Since the 1980s, sales promotion has been recognized as the most powerful weapon available to sales and marketing people. Almost 60 per cent of the population actively participate in some form of sales promotion in any given month, making it the UK's biggest leisure activity after watching television. "Sales Promotion" spells out the tried and tested methods that companies use to stay ahead. It details the offers that win new customers and gives practical advice on how to be creative with price, how to use financial offers, ...
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Since the 1980s, sales promotion has been recognized as the most powerful weapon available to sales and marketing people. Almost 60 per cent of the population actively participate in some form of sales promotion in any given month, making it the UK's biggest leisure activity after watching television. "Sales Promotion" spells out the tried and tested methods that companies use to stay ahead. It details the offers that win new customers and gives practical advice on how to be creative with price, how to use financial offers, where to find the offers that sound great but cost little, how to run joint promotions, when to use competitions, free draws, sponsorship and business gifts, how to motivate staff and dealers, how to avoid the legal minefield, and much more.
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Add this copy of Sales Promotion: How to Create and Implement Campaigns to cart. $0.99, good condition, Sold by Phatpocket Limited rated 5.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1989 by Kogan Page Ltd.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
