Service Management

Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management. Read More

Including examples from the field of technology, this text provides coverage on global operations and the need for continuous improvement in quality and productivity in the service industry. It shows how crucial functional areas of an organization such as marketing, strategic issues, operations and human behaviour impact effective service management. Read Less