The use of social media and mobile marketing continue to grow as credible yet creative methods with which to reach and grow an audience. Widely accepted that social networks are now adopted all over the world and entrenched in to the workflows of a multiple demographic groups, we know that audiences are global and that social media and mobile marketing offer boundless opportunities to the marketing practitioner. However, best practices have yet to be established. Social Media & Mobile Marketing is designed to serve as a ...
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The use of social media and mobile marketing continue to grow as credible yet creative methods with which to reach and grow an audience. Widely accepted that social networks are now adopted all over the world and entrenched in to the workflows of a multiple demographic groups, we know that audiences are global and that social media and mobile marketing offer boundless opportunities to the marketing practitioner. However, best practices have yet to be established. Social Media & Mobile Marketing is designed to serve as a guide to strategy in this developing field as the author demonstrates that strategies in social media and marketing are not new and shares innovations as to how to execute strategies that have already been defined in marketing practices. Packed with international case studies and examples of best practice this book is an invaluable guide for students and practitioners.
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Add this copy of Social Media and Mobile Marketing Strategy to cart. $15.49, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2016 by Oxford University Press.
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