Store Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have ...
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Store Location and Store Assessment Research Edited by R. L. DaviesUniversity of Newcastle, UK and D. S. Rogers D. S. R. MarketingSystems Inc., Illinois, USA An invaluable book to students andpractitioners in marketing and retailing. This book looks at storelocation and store assessment research on both sides of theAtlantic from an academic and a practical retailing point of view, and in doing so attempts to fill a gap in an area which has beenhitherto poorly documented. It is also an area in which theory andpractice have rarely interrelated. This book endeavours to marrythe academic contributions that have been made from a largelytheoretical perspective to a series of business experiences thathave been conducted in practice. In an age of relative storesaturation and an abundance of shopping centres accurate storelocation research and store location assessment is not onlyadvisable but essential. In recent years a coalescence of needs anda sharing of ideas has transpired between the USA and the UK andhas provided a rationale for this collection of Anglo-Americanessays which give a balanced view of the theory and the practicethat make up the subject. Contents IntroductionPart I: The retailSetting * Trends in Retailing and Consumer Behaviour * The Urban Pattern of Retailing * The Impact of the Development Process Part II: The Statistical Base * General Sources of Information * Developing a Strategic Planning Data Base * Market Appraisals * Site Appraisals Part III: Methodology and techniques. * Store Location Strategies * Store Assessment Procedures * Traditional Methods of Sales Forecasting * Modern Methods of Sales Forecasting * Evaluating Retail Trading Performances Concluding Comments
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Add this copy of Store Location and Assessment Research to cart. $28.59, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1991 by Wiley.
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Fine. Sewn binding. Cloth over boards. 387 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Store Location and Assessment Research to cart. $83.59, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Wiley.
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Fine. Sewn binding. Cloth over boards. 387 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Store Location and Assessment Research to cart. $86.96, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1991 by Wiley.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 387 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Store Location and Assessment Research to cart. $106.22, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1991 by Wiley.
Add this copy of Store Location and Assessment Research to cart. $115.32, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 1991 by Wiley.
Add this copy of Store Location and Assessment Research to cart. $123.21, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1991 by Wiley.
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Seller's Description:
New. Sewn binding. Cloth over boards. 387 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
