Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies ... Read More
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA. Read Less
Add this copy of Strategic Marketing to cart. $13.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw Hill Higher Education.
Add this copy of Strategic Marketing to cart. $15.19, fair condition, Sold by BayStateBooks rated 5.0 out of 5 stars, ships from North Smithfield, RI, UNITED STATES, published 2012 by McGraw-Hill Education.
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Seller's Description:
Fair. The book is complete and readable with all pages and cover intact. Dust jacket shrink wrap or boxed set case may be missing. Pages may have light notes highlighting or minor water exposure but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.
Add this copy of Strategic Marketing to cart. $16.71, good condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2012 by McGraw-Hill Education.
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Seller's Description:
Book is considered to be in good or better condition. The actual cover image may not match the stock photo. Hard cover books may show signs of wear on the spine cover or dust jacket. Paperback book may show signs of wear on spine or cover as well as having a slight bend curve or creasing to it. Book should have minimal to no writing inside and no highlighting. Pages should be free of tears or creasing. Stickers should not be present on cover or elsewhere and any CD or DVD expected with the book is included. Book is not a former library copy.
Add this copy of Strategic Marketing to cart. $17.33, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2012 by Mcgraw Hill Higher Education.
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Book is in very good condition and may include minimal underlining highlighting. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Strategic Marketing to cart. $17.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by McGraw Hill Higher Education.
Add this copy of Strategic Marketing to cart. $29.14, very good condition, Sold by ZBK Books rated 4.0 out of 5 stars, ships from Belleville, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
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Seller's Description:
Fast &-Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid nice copy to enjoy.
Add this copy of Strategic Marketing to cart. $41.50, new condition, Sold by Fastship Store - rated 4.0 out of 5 stars, ships from Apache Junction, AZ, UNITED STATES, published 2012 by McGraw Hill Higher Education.
