A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
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Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $8.84, good condition, Sold by Goodwill of Colorado rated 5.0 out of 5 stars, ships from COLORADO SPRINGS, CO, UNITED STATES, published 1998 by Prentice Hall.
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Good. All pages and cover are intact. Dust jacket included if applicable though it may be missing on hardcover editions. Spine and cover may show minor signs of wear including scuff marks curls or bends to corners as well as cosmetic blemishes including stickers. Pages may contain limited notes or highlighting. From the library of labels may be present. Shrink wrap dust covers or boxed set packaging may be missing. Bundled media e.g. CDs DVDs access codes may not be included.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $8.88, very good condition, Sold by Books For Life rated 5.0 out of 5 stars, ships from Laurel, MD, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $9.23, good condition, Sold by 3brothers Bookstore rated 5.0 out of 5 stars, ships from Absecon, NJ, UNITED STATES, published 1998 by Prentice Hall.
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Good. Books may contain some notes and highlighting. Supplements such as Access Codes Cd's Dust Jackets etc. are not guaranteed with used book purchases.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $9.85, good condition, Sold by Blue Vase Books rated 5.0 out of 5 stars, ships from Interlochen, MI, UNITED STATES, published 1998 by Prentice Hall.
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The item shows wear from consistent use but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover if applicable. Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs access code or other supplemental materials.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $10.15, fair condition, Sold by Goodwill Industries rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Prentice Hall.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Tested Advertising Methods (5th Edition) (Prentice Hall to cart. $14.00, fair condition, Sold by Goodwill Southern California rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 1998 by Prentice Hall.
Add this copy of Tested Advertising Methods (Business Classics Series) to cart. $19.69, good condition, Sold by Goodwill Southern California rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 1997 by Prentice Hall Direct.
Add this copy of Tested Advertising Methods (Business Classics Series) to cart. $20.22, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Prentice Hall Direct.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Tested Advertising Methods (Business Classics Series) to cart. $20.30, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Prentice Hall Direct.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
