Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition ...
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
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Add this copy of The Advertising Concept Book: Think Now, Design Later to cart. $24.46, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2016 by Thames & Hudson Ltd.
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New. Contains: Unspecified. With over 500 illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Advertising Concept Book to cart. $24.47, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2016 by Thames & Hudson Ltd.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Advertising Concept Book: Think Now, Design Later to cart. $26.05, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2016 by Thames & Hudson Ltd.
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Fine. Contains: Unspecified. With over 500 illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Advertising Concept Book: Think Now, Design Later to cart. $26.82, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2016 by Thames & Hudson Ltd.
Add this copy of The Advertising Concept Book to cart. $25.14, good condition, Sold by Hamelyn rated 4.0 out of 5 stars, ships from Coslada, SP, SPAIN, published 2012 by Thames and Hudson Ltd.
Add this copy of The Advertising Concept Book: Think Now, Design Later to cart. $28.63, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2016 by Thames & Hudson Ltd.
Add this copy of Advertising Concept Book to cart. $23.94, good condition, Sold by Goodwill BookWorks rated 5.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 2016 by THAMES HUDSON.
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Good. Book shows general signs of use and handling. May have light wear on the cover or edges and minimal writing or highlighting. Binding remains tight and pages are clean and readable.
Add this copy of Advertising Concept Book to cart. $26.63, very good condition, Sold by BayStateBooks rated 5.0 out of 5 stars, ships from North Smithfield, RI, UNITED STATES, published 2016 by THAMES HUDSON.
Add this copy of The Advertising Concept Book: Think Now, Design Later to cart. $73.47, new condition, Sold by Ergodebooks India rated 5.0 out of 5 stars, ships from MUMBAI, MH, INDIA, published 2016 by Thames & Hudson Ltd.
