'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business ...
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'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
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Add this copy of The Business Marketing Course: Managing in Complex to cart. $1.49, good condition, Sold by Phatpocket Limited rated 5.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Business Marketing Course: Managing in Complex to cart. $23.21, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by John Wiley and Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780470034507.
Add this copy of The Business Marketing Course: Managing in Complex to cart. $86.59, new condition, Sold by Kennys.ie rated 5.0 out of 5 stars, ships from Galway, IRELAND.
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New. 2006. 2nd Edition. Paperback. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 188 x 15. Weight in Grams: 526......We ship daily from our Bookshop.
Add this copy of The Business Marketing Course: Managing in Complex to cart. $15.77, very good condition, Sold by Victoria Bookshop rated 1.0 out of 5 stars, ships from Bere Alston, DEVON, UNITED KINGDOM, published 2002 by John Wiley & Sons, Incorporated.
