The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby's groundbreaking work in these areas provided the first in-depth exploration of the cognitive and emotional elements that drive consumer decisions. The book offers readers an essential ...
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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational research by Jacob Jacoby on the psychological factors influencing consumer behavior. This book highlights his early studies on how attitudes shape consumer decisions, how brand loyalty develops, and how perceived risk impacts purchasing choices. Jacoby's groundbreaking work in these areas provided the first in-depth exploration of the cognitive and emotional elements that drive consumer decisions. The book offers readers an essential understanding of the key psychological concepts that continue to inform modern marketing strategies. By examining these core topics, Jacoby sets the stage for future marketing and consumer behavior research. A must-read for marketing professionals, academics, and researchers, The Early Years is a critical resource for those seeking to understand the origins of many modern consumer behavior theories and how they are applied today in brand management, advertising, and consumer psychology.
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Add this copy of The Early Years to cart. $86.25, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Early Years to cart. $104.85, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Early Years: Attitudes, Brand Loyalty, and to cart. $102.09, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
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