Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review specific types of media, including newspapers, magazines, radio, television, and more. ...
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Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising. Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review specific types of media, including newspapers, magazines, radio, television, and more. Additional chapters introduce readers to the sales cycle, offer strategies for networking, and discuss prospecting and qualifying. Students learn how to craft various types of sales communications, how to approach media research, how to conduct a sales meeting, and how to hone their skills in persuasion and reasoning. Chapters address how to approach a client during a sales meeting, identify their needs, present pitches and solutions, overcome objections, and close a meeting with intention. Students learn about media kits, buyer personalities, quality customer service, the essential elements of a business contract, and ethical situations they may face in the field. Negotiations, international business, the business lunch, nonverbal signals, and the power of promotions are covered. Designed to serve as a complete introductory resource, The Rookie's Guide to Media Sales is an ideal textbook for courses and programs in media advertising.
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Add this copy of The Rookie's Guide to Media Sales to cart. $176.25, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2023 by Cognella, Inc.
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Fine. Trade paperback (US). Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Rookie's Guide to Media Sales to cart. $178.10, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2023 by Cognella, Inc.
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New. Trade paperback (US). Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Rookie's Guide to Media Sales to cart. $178.11, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by Cognella Academic Publishing.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Rookie's Guide to Media Sales to cart. $180.51, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Cognella, Inc.
Add this copy of The the Rookie's Guide to Media Sales to cart. $294.66, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by Cognella Academic Publishing.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Rookie's Guide to Media Sales to cart. $309.26, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2023 by Cognella Academic Publishing.
Add this copy of The Rookie's Guide to Media Sales to cart. $212.19, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2023 by Cognella, Inc.
Add this copy of The Rookie's Guide to Media Sales to cart. $193.13, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Cognella, Inc.
