"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, ...
Read More
"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations. "In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization." --Peter Bury, President and CEO Cable and Wireless Innovations, Inc. "This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year." --World Business "From the Trade Paperback edition."
Read Less
Add this copy of The Second Curve to cart. $9.09, fair condition, Sold by MERS Goodwill rated 5.0 out of 5 stars, ships from SAINT LOUIS, MO, UNITED STATES, published 1996 by Ballantine Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fair. Used-Acceptable: All pages and the cover are intact but shrink wrap dust covers or boxed set case may be missing. Pages may include limited notes highlighting or minor water damage but the text is readable. Pages may include limited notes and highlighting but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Add this copy of The Second Curve to cart. $9.14, good condition, Sold by 3brothers Bookstore rated 5.0 out of 5 stars, ships from Absecon, NJ, UNITED STATES, published 1996 by Ballantine Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Cover may have light wear pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.
Add this copy of The Second Curve: How to Command New Technologies, New to cart. $11.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 1997 by Ballantine Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of The Second Curve to cart. $11.79, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1996 by Ballantine Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Second Curve to cart. $17.00, like new condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 1996 by Ballantine Books.
Add this copy of The Second Curve to cart. $18.99, good condition, Sold by Russell Books rated 5.0 out of 5 stars, ships from Victoria, BC, CANADA, published 1996 by Ballantine Books.
Add this copy of The Second Curve: Managing the Velocity of Change to cart. $32.65, very good condition, Sold by Ground Zero Books, Ltd. rated 5.0 out of 5 stars, ships from Silver Spring, MD, UNITED STATES, published by Ballantine Books.
Add this copy of The Second Curve: Managing the Velocity of Change to cart. $38.50, very good condition, Sold by Ground Zero Books, Ltd. rated 5.0 out of 5 stars, ships from Silver Spring, MD, UNITED STATES, published by Ballantine Books.
