Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix- ...
Read More
Having achieved production quality, aggressive foreign firms are cleverly shifting emphasis to total quality marketing, which is a dynamic market-driven concept that goes beyond the currently popular total quality management approach. It centers on customer satisfaction as a way to achieve solutions to business problems. It is a market-driven idea that stresses customer satisfaction as crucial to the success of a business in a highly competitive modern business world. The concept is an enhanced version of the marketing mix--the familiar 4-P paradigm in marketing. Thus, by incorporating quality into their product, price, promotion, and distribution strategy, firms can regain market shares; and can prevent further erosion of market shares to aggressive foreign competitors from Japan, Germany, and the Newly Industrialized Countries (NICs). By not focusing on markets, firms risk losing their businesses to aggressive foreign firms. The book is targeted to business executives, scholars, researchers, policy makers of business and government, foreign firms, and the general public. The book has eight chapters. The first chapter presents the problem of loss of market shares. Chapter two evaluates imports to identify major competitors and what they export to U.S. Chapter three focuses on the SWOT Analysis, which evaluates the strengths, weaknesses, opportunities, and threats of U.S. vs. foreign firms. Chapter four unravels the market share mystique. The following chapters introduce Total Quality Marketing, explain how Total Quality Marketing is currently carried out in some firms and show the integration of quality into marketing through company examples. The last chapter provides a concluding commentary by looking into the future.
Read Less
Add this copy of Total Quality Marketing: The Key to Regaining Market to cart. $88.63, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 1994 by Praeger.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 200 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Total Quality Marketing to cart. $88.64, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 1994 by ABC-CLIO.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Total Quality Marketing: The Key to Regaining Market to cart. $89.33, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1994 by Praeger.
Add this copy of Total Quality Marketing: The Key to Regaining Market to cart. $94.89, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1994 by Praeger.
Add this copy of Total Quality Marketing to cart. $105.09, new condition, Sold by Paperbackshop rated 5.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 1994 by ABC-CLIO.
Add this copy of Total Quality Marketing: The Key to Regaining Market to cart. $92.88, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1994 by Praeger.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 200 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Total Quality Marketing: the Key to Regaining Market to cart. $125.54, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1994 by Praeger.
