For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for ...
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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.
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Add this copy of Winning at New Products: Creating Value Through to cart. $8.97, very good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2017 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $12.00, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Basic Books.
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Add this copy of Winning at New Products: Creating Value Through to cart. $12.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Basic Books.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Winning at New Products: Creating Value Through to cart. $16.99, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Basic Books.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Winning at New Products: Creating Value Through to cart. $16.99, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Basic Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Winning at New Products: Creating Value Through to cart. $21.25, very good condition, Sold by Suffolk Books rated 5.0 out of 5 stars, ships from center moriches, NY, UNITED STATES, published 2017 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $36.93, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $52.88, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2017 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $78.38, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by Basic Books.
Add this copy of Winning at New Products: Creating Value Through to cart. $101.97, new condition, Sold by BetterBookDeals rated 2.0 out of 5 stars, ships from Scarborough, ON, CANADA, published 2017 by Basic Books.
