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Marty Cagan
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Never Lose a Customer Again:...
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Dan Olsen (Contributions by)
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Lean Analytics: Use Data to...
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Benjamin Yoskovitz
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Testing Business Ideas: A...
David J Bland,
Alexander Osterwalder
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Garbage Pail Kids
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The Human Element: Overcoming...
Loran Nordgren,
David Schonthal
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Nudge: Improving Decisions...
Richard H. Thaler,
Cass R Sunstein
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The Customer Success...
Ashvin Vaidyanathan,
Ruben Rabago
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Whiskey Master Class: The...
Lew Bryson
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The Age of Addiction: How Bad...
David T Courtwright
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The Science of Selling:...
David Hoffeld
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Using Behavioral Science in...
Nancy Harhut
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Narrative Economics: How...
Robert J Shiller
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The Customer Centricity...
Peter Fader,
Sarah E Toms
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Decoded: The Science Behind...
Phil Barden
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Fred Reichheld,
Rob Markey
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Mapping Experiences: A...
James Kalbach
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Design for How People Think:...
John Whalen
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Obsessed: Building a Brand...
Emily Heyward
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Customer Centricity: Focus on...
Peter Fader
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The Customer-Base Audit: The...
Peter Fader,
Bruce G S Hardie
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The Real Food Grocery Guide:...
Maria Marlowe,
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