Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies--Prius, Whole Foods, Westin, iPad, and more--and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, ...
Read More
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies--Prius, Whole Foods, Westin, iPad, and more--and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand. By failing to produce what customers want, or losing momentum and visibility, your brand becomes irrelevant. You can create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, this book shows how to create or dominate new categories or subcategories, making competitors irrelevant. Aakers explains how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors. The book describes the threat of becoming irrelevant by failing to make what customers are buying or by losing energy. David Aaker, the author of four brand books, has been called the father of branding. This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around--making competitors irrelevant.
Read Less
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $4.99, good condition, Sold by Brit Books rated 5.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2011 by Jossey Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $5.33, very good condition, Sold by SELL BOOKS LTD rated 5.0 out of 5 stars, ships from London, LONDON, UNITED KINGDOM, published 2011 by Jossey-Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not wit.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $5.39, good condition, Sold by SELL BOOKS LTD rated 5.0 out of 5 stars, ships from London, LONDON, UNITED KINGDOM, published 2011 by Jossey-Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books-these should be considered reading copies. Our books ar.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $6.74, very good condition, Sold by Greener Books rated 5.0 out of 5 stars, ships from London, UNITED KINGDOM, published 2011 by John Wiley & Sons.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $9.94, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Jossey-Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780470613580.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $16.48, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2011 by Jossey-Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pencil markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 750grams, ISBN: 9780470613580.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $38.07, new condition, Sold by Kennys.ie rated 5.0 out of 5 stars, ships from Galway, IRELAND.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 2011. 1st Edition. Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628......We ship daily from our Bookshop.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $9.07, very good condition, Sold by Good Books Will Follow rated 5.0 out of 5 stars, ships from Blue Springs, MO, UNITED STATES, published 2011 by Jossey-Bass.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. This book contains a signature autograph. No authentication has been done and this item does not come with a COA. The book does not look new and has been read but is in excellent condition. There is no obvious damage to the cover the dust jacket if applicable is included for hard covers. There are no missing or damaged pages no creases or tears and no underlining highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear. See the seller's listing for full details and a description of any imperfections.
Add this copy of Brand Relevance: Making Competitors Irrelevant to cart. $13.89, fair condition, Sold by Hawking Books rated 5.0 out of 5 stars, ships from Edgewood, TX, UNITED STATES.
