This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read More
This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Read Less
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $10.68, good condition, Sold by ClickGoodwill rated 5.0 out of 5 stars, ships from Indianapolis, IN, UNITED STATES, published 2012 by McGraw-Hill Education.
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Used-Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing minimal pencil underlining of text no highlighting of text no writing in margins. No missing pages.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $10.98, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2012 by McGraw-Hill Education.
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Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $41.61, very good condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
Add this copy of Consumer Behavior: Building Marketing Strategy, 12th to cart. $41.61, good condition, Sold by Book Words rated 5.0 out of 5 stars, ships from Midland Park, NJ, UNITED STATES, published 2012 by McGraw-Hill Education.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $13.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2010 by Irwin/McGraw-Hill.
