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Consumer Behaviour - Solomon, Michael R., and Bamossy, Gary J., and Askegaard, Soren
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This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students

Consumer Behaviour 2009, Financial Times Prentice Hall, Harlow

ISBN-13: 9780273717263

4th edition


Consumer Behaviour 2001, FT Press

ISBN-13: 9780273651826

2nd edition

Unknown binding