Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. ...
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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
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Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $5.12, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Sage Publications.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780761922537.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $11.97, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Sage Publications, Inc.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2003 by SAGE Publications, Inc.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $12.99, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2003 by Sage Publications, Inc.
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Good. EXTERIOR PAGE EDGES HAVE SOME STAINING AND/OR SMUDGING ON THEM...BOOK HAS SOME MINOR WARPING FROM STORAGE BUT BOOK REMAINS IN GOOD READABLE CONDITION. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $13.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2003 by Sage Publications, Inc.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $13.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2003 by Sage Publications, Inc.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $51.91, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by SAGE Publications, Inc.
Add this copy of Effective Advertising: Understanding When, How, and Why to cart. $63.00, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Sage Publications, Inc.
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Good. Ex-Library copy with typical library marks and stamps. Shelf and handling wear to cover and binding, with general signs of previous use. Secure packaging for safe delivery.
