Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car ...
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Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy. With added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry. Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. - The ebook offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: ... This book is accompanied by the following online resources: For students: Flashcard glossary Additional questions Further reading Web links Video links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries For lecturers: Case study source links Suggested case histories from World Advertising Research Council Suggested classroom exercises PowerPoint slides Figures, tables, and adverts from the textbookWeb links
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Add this copy of Strategic Advertising Management to cart. $37.00, very good condition, Sold by Zebras Books rated 4.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $37.35, good condition, Sold by Marlton Books LLC rated 5.0 out of 5 stars, ships from new york, NY, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $37.35, fair condition, Sold by Marlton Books LLC rated 5.0 out of 5 stars, ships from new york, NY, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $39.09, good condition, Sold by greenway rated 5.0 out of 5 stars, ships from Chattanooga, TN, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $41.20, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2021 by Oxford University Press.
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Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Strategic Advertising Management to cart. $41.80, like new condition, Sold by Warriors SG rated 4.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $41.80, very good condition, Sold by Warriors SG rated 4.0 out of 5 stars, ships from Somerset, NJ, UNITED STATES, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $43.58, new condition, Sold by Educational Media Centre rated 4.0 out of 5 stars, ships from New Delhi, DELHI, INDIA, published 2021 by Oxford University Press.
Add this copy of Strategic Advertising Management to cart. $45.48, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2021 by Oxford University Press.
