What does it mean to be an audience today-and why does it matter more than ever? Fandom as Audience takes readers deep into the shifting terrain of audiencehood, tracing how fans interpret, negotiate, and transform media in ways that challenge both industry logics and academic assumptions. Drawing from decades of scholarship in media studies, communication, and consumer culture theory, Henry Jenkins and Robert Kozinets offer a vital rethinking of one of media culture's most enduring concepts. This is not a nostalgic ...
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What does it mean to be an audience today-and why does it matter more than ever? Fandom as Audience takes readers deep into the shifting terrain of audiencehood, tracing how fans interpret, negotiate, and transform media in ways that challenge both industry logics and academic assumptions. Drawing from decades of scholarship in media studies, communication, and consumer culture theory, Henry Jenkins and Robert Kozinets offer a vital rethinking of one of media culture's most enduring concepts. This is not a nostalgic return to old debates, nor a wholesale rejection of audience theory's past. Instead, Fandom as Audience expands the frame: examining the evolving relationships between media producers and media publics; the rise of anti-fans, forensic fandoms, and other audience outliers; and the impact of segmentation, data analytics, and AI on how audiences are imagined, constructed, and acted upon. Through vivid, grounded cases-from the fragmented micro-tastes of Spotify listeners to Nigerian Bollywood fans to the converging fan clusters drawn to Wednesday -Jenkins and Kozinets show how contemporary audiences are increasingly defined not just by media content, but by code. Audiences today are tracked, sorted, predicted, manipulated and also often misunderstood. Yet audiences continue to surprise, resist, remix, and reimagine. For scholars, practitioners, students, and fans, this book offers a roadmap to the complex realities of contemporary audience life. Whether you're building a campaign, teaching media theory, analyzing digital culture, or participating in fan spaces, Fandom as Audience will change the way you think about who audiences are, what they do, and what they mean for your work and life.
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Add this copy of Fandom as Audience to cart. $17.70, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2025 by Gateway Planet Press.
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Fine. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 2. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Fandom as Audience to cart. $17.86, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2025 by Gateway Planet Press.
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New. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 2. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Fandom as Audience to cart. $23.48, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Gateway Planet Press.
Add this copy of Fandom as Audience to cart. $27.30, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Gateway Planet Press.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 2. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Fandom as Audience to cart. $27.51, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Gateway Planet Press.
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Seller's Description:
New. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 2. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Fandom as Audience (Frames of Fandom) to cart. $44.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Gateway Planet Press.
Add this copy of Fandom as Audience (Frames of Fandom) to cart. $69.28, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Gateway Planet Press.
