Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three ...
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Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three marketing instructors to ensure quality.
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Add this copy of Marketing Creating Value for Customers to cart. $21.91, fair condition, Sold by MERS Goodwill rated 5.0 out of 5 stars, ships from SAINT LOUIS, MO, UNITED STATES, published 1997 by Irwin Professional Pub.
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Seller's Description:
Fair. Used-Acceptable: All pages and the cover are intact but shrink wrap dust covers or boxed set case may be missing. Pages may include limited notes highlighting or minor water damage but the text is readable. Pages may include limited notes and highlighting but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Add this copy of Marketing: Creating Value for Customers (Annotated to cart. $27.00, very good condition, Sold by Between the Covers-Rare Books rated 5.0 out of 5 stars, ships from Gloucester City, NJ, UNITED STATES, published 1995 by Austen Press / Irwin.
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Near Fine. Annotated instructor's edition. 703pp. A few pages lightly wavy, corners and spine ends slightly bumped, near fine without dust jacket if issued.
Add this copy of Marketing Creating Value for Customers to cart. $23.35, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1997 by Irwin Professional Pub.
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Seller's Description:
Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Add this copy of Marketing Creating Value for Customers to cart. $106.44, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1997 by Irwin Professional Pub.
Add this copy of Marketing: Creating Value for Customers to cart. $152.98, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published by Irwin Professional Pub.
