Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. Thinking About Media boxes challenge students to improve their critical thinking skills, People and Places profiles working professionals, and Media Business inserts go behind the scenes of media enterprises. There are more than a dozen new ...
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Balancing the professional and liberal-arts dimensions of mass communication, this work incorporates a global emphasis throughout the text and stresses the critical-cultural approaches to the discipline. This edition features a multicultural perspective and critical thinking exercises. Thinking About Media boxes challenge students to improve their critical thinking skills, People and Places profiles working professionals, and Media Business inserts go behind the scenes of media enterprises. There are more than a dozen new pedagogical aids, including in-chapter exercises and preview objectives. An annotated Instructor's Edition, CNN Video, test bank and computerized test bank comprise the supplement package.
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Add this copy of Mass Communication to cart. $9.66, fair condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1995 by Allyn & Bacon.
Add this copy of Mass Communication to cart. $53.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1995 by Allyn & Bacon.
