"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic ...
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"Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." - Robert L Joss, Dean of the Graduate School of Business, Stanford University.Completely revised and updated, David Aaker's authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the broader environment. It shows how to build on strategic analysis to create business strategies that will be relevant and compelling to customers, sustainable to competitive attack, and draw on assets and competencies of the organization. Additional topics such as strategic investment, strategic positioning, growth options, global strategies, and organization building provide guidance to strategists.Highlights of this Seventh Edition include: seven new cases - The Energy Bar Industry, Competing against Wal Mart, Xerox: The Early Years, Hobart, Dove, Intel, and Samsung Electronics; new discussion questions, more than 65 in all, make the text an even more valuable classroom tool; new and revised coverage of such timely topics as emerging submarkets and the relevance challenge, the distinction between fads and trends, disruptive vs sustaining innovation, and more; and an emphasis on creating customer oriented business strategies with a value proposition that is relevant, meaningful, and sustainable.
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Add this copy of Strategic Market Management to cart. $104.14, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2024 by John Wiley & Sons.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Strategic Market Management to cart. $49.00, new condition, Sold by BookstoreCA rated 4.0 out of 5 stars, ships from Arnprior, ON, CANADA, published 2023 by Wiley.
Add this copy of Strategic Market Management to cart. $55.37, good condition, Sold by Goodbooks rated 5.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2023 by Wiley.
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Good. Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.
Add this copy of Strategic Market Management (Strategic Market Managment to cart. $56.64, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2023 by Wiley.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Strategic Market Management to cart. $56.99, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2023 by Wiley.
Add this copy of Strategic Market Management to cart. $60.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2023 by Wiley.
Add this copy of Strategic Market Management to cart. $64.49, new condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2023 by Wiley.
