The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.
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The fourth edition of Strategic Marketing Management helps your students understand why strategies are developed, how strategies should be developed, what type of strategies are appropriate for different market conditions, and how strategies achieve a sustainable competitive advantage. The authors explain how beliefs and knowledge about markets shape the development of strategies and how to become effective and ethical decision makers.
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Add this copy of Strategic Marketing Mgmt. (Color, Pb) to cart. $66.85, good condition, Sold by Collegebooksdirect rated 5.0 out of 5 stars, ships from Greenville, TX, UNITED STATES, published 2020 by Sage Publications, Inc.
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Very Good. Text may contain some highlighting. Order shipped same day if if rec'd by 1PM CST, otherwise ships the next business day. Great Customer Service.
Add this copy of Strategic Marketing Management to cart. $122.71, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2020 by SAGE Publications, Inc.
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Seller's Description:
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