Strategic Marketing provides the tools and techniques for students to approach any marketing challenge with confidence. Readers learn the essential kinds of analysis for marketing and put their findings into use through strategies for a variety of global and local markets, including e-marketing. Coverage of ethics and good business practices complete the package.
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Strategic Marketing provides the tools and techniques for students to approach any marketing challenge with confidence. Readers learn the essential kinds of analysis for marketing and put their findings into use through strategies for a variety of global and local markets, including e-marketing. Coverage of ethics and good business practices complete the package.
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