What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology ...
Read More
What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.
Read Less
Add this copy of Technology as Magic to cart. $32.24, good condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2001 by Continnuum-3PL.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Trade paperback (US). Glued binding. 256 p. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Add this copy of Technology as Magic to cart. $38.88, like new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2001 by Continnuum-3PL.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Technology as Magic to cart. $44.65, new condition, Sold by GreatBookPricesUK5 rated 5.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2001 by Continnuum-3PL.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Technology as Magic: the Triumph of the Irrational to cart. $66.92, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Continuum International Publishing Group Ltd.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780826412119.
Add this copy of Technology as Magic: the Triumph of the Irrational to cart. $22.23, very good condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2001 by Continuum.
Add this copy of Technology as Magic: the Triumph of the Irrational to cart. $32.00, like new condition, Sold by Arches Bookhouse rated 5.0 out of 5 stars, ships from Portland, OR, UNITED STATES, published 2001 by Continuum Intl Pub Group.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
FINE in Fine jacket. viii, 240 pp. 8vo, black cloth, gilt spine lettering. A very small bump to head at spine, otherwise pristine. DJ crisp and bright.
Add this copy of Technology as Magic: the Triumph of the Irrational to cart. $105.50, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2001 by Continuum.
Add this copy of Technology as Magic to cart. $43.36, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by Continnuum-3PL.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 256 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
