The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates ... Read More
The Fourth P: Advertising and Personal Selling by Jacob Jacoby explores the critical role that advertising and personal selling play in the marketing mix, alongside the traditional elements of product, price, and place. This book examines the evolution of advertising strategies and personal selling techniques that influence consumer decisions. Jacoby delves into how these two components interact with one another and shape consumer perceptions and behaviors. By combining theory with practical insights, Jacoby illustrates how advertising and personal selling create a cohesive approach to driving customer engagement and sales. The book also explores the psychological mechanisms behind consumer responses to advertising campaigns and personal selling efforts, offering valuable insights for marketers looking to refine their strategies. A vital read for professionals in marketing and sales, this book provides a deep understanding of the importance of communication in building brand loyalty and influencing purchasing decisions. Read Less
Add this copy of The Fourth P to cart. $86.25, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Fourth P to cart. $104.85, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of The Fourth P: Advertising and Personal Selling to cart. $103.82, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
Add this copy of The Fourth P: Advertising and Personal Selling to cart. $125.16, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2025 by Vibrant Publishers.
Add this copy of The Fourth P: Advertising and Personal Selling to cart. $79.05, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Vibrant Publishers.
Add this copy of The Fourth P: Advertising and Personal Selling to cart. $94.62, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Vibrant Publishers.
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Add this copy of The Fourth P: Advertising and Personal Selling (Legend to cart. $88.13, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2025 by Vibrant Publishers.
