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Understanding Attitudes and Predicting Social Behavior

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Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.

Understanding Attitudes and Predicting Social Behavior 1980, Pearson

ISBN-13: 9780139364358

3rd Revised edition

Trade paperback

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Understanding Attitudes & Predicting Social Behavior 1980, Prentice Hall

ISBN-13: 9780139364433

Hardcover

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